Systems that don't need a hero.
Why Andrew builds operations that keep running without the founder holding them together.
Andrew co-founded a digital marketing agency, Sparrow Forge, and led a team of 7. It generated $4.1M in qualified leads for 70+ trades businesses across the U.S.
The company didn't survive. He was the single point of failure: building sites, ranking them, managing the team, running sales. And he scaled before the operation could sustain it.
That failure is why he builds systems that don't need a hero. The whole business he runs now is built on making sure that never happens to his clients.
Where the discipline comes from
Before that, he spent most of his twenties in continuous improvement at Armstrong World Industries, a $1.3B manufacturing operation, ending up running a department of 40 across four rotating crews.
On a manufacturing floor, nobody runs on gut feel. Every line has a number. Every shift has an owner. You know by ten in the morning if the day is going sideways, and you know who to call. That's the part most businesses never got. Not the software. The discipline of knowing how the thing actually works.
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